Privacy Policy

At FireFly Wear, we believe in fearless fashion and equally fearless protection of your privacy. Just as our revolutionary designs empower your transformative fashion journey, our commitment to your data security reflects the same boundary-breaking standards of excellence.

YOUR PRIVACY, OUR REVOLUTIONARY COMMITMENT

FireFly Wear (“we,” “our,” or “us”) operates fireflywearshop.com (the “Site”). We are committed to protecting your privacy and ensuring your personal information remains as secure and protected as the bold fashion statements you make with our products.

INFORMATION WE COLLECT

To provide you with our transformative fashion experience, we collect several types of information:

Personal Information You Provide

• Identity Data: Name, username, or similar identifier
• Contact Data: Billing address, delivery address, email address, and telephone numbers
• Financial Data: Payment card details (processed securely through our payment partners)
• Transaction Data: Details about payments and purchases
• Profile Data: Your username and password, purchases or orders, interests, preferences, and feedback
• Marketing Data: Your preferences in receiving marketing from us

Automatically Collected Information

• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform
• Usage Data: Information about how you use our website, products, and services

HOW WE USE YOUR INFORMATION

We use your personal data with the same meticulous craftsmanship we apply to our caged outfits and dramatic outerwear:

• To process and deliver your order: Including managing payments, fees, and charges
• To manage our relationship with you: Including notifying you about changes to our terms or privacy policy
• To enable your participation: In promotions, surveys, or complete questionnaires
• To administer and protect our business: Including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data
• To deliver relevant content: And advertisements to you and measure or understand the effectiveness of the advertising we serve to you
• To use data analytics: To improve our website, products/services, marketing, customer relationships, and experiences

LEGAL BASIS FOR PROCESSING

We process your personal information based on:

• Performance of a contract: When we need to perform the contract we are about to enter into or have entered into with you
• Legitimate interests: For our legitimate interests to provide you with the best service, provided your interests and fundamental rights do not override those interests
• Legal obligation: Where we need to comply with a legal or regulatory obligation
• Consent: Where you have given us explicit consent

DATA SHARING AND DISCLOSURE

We may share your personal data with the following parties:

• Service providers: Who provide IT and system administration services, payment processing, shipping, and marketing services
• Professional advisers: Including lawyers, bankers, auditors, and insurers
• Government bodies: That require us to report processing activities
• Third parties: To whom we may choose to sell, transfer, or merge parts of our business or our assets

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

INTERNATIONAL TRANSFERS

As part of our worldwide fashion revolution, we may transfer your personal data outside the European Economic Area (EEA) to countries that may not have the same data protection laws. When we do, we ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards are implemented.

DATA SECURITY

We have implemented enterprise-level security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. Our security approach includes:

• Advanced encryption technologies
• Secure socket layer (SSL) technology
• Regular security assessments and penetration testing
• Limited access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know

We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

DATA RETENTION

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means.

YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

• Request access to your personal data
• Request correction of your personal data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Request transfer of your personal data
• Right to withdraw consent at any time where we are relying on consent to process your personal data

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.

COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar tracking technologies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

We use the following types of cookies:

• Strictly necessary cookies: Required for the operation of our website
• Analytical/performance cookies: Allow us to recognize and count the number of visitors and see how visitors move around our website
• Functionality cookies: Used to recognize you when you return to our website
• Targeting cookies: Record your visit to our website, the pages you have visited, and the links you have followed

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

THIRD-PARTY LINKS

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

CHANGES TO THIS PRIVACY POLICY

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and, if the changes are significant, we will provide a more prominent notice.

CONTACT US

If you have any questions about this privacy policy or our privacy practices, please contact us:

Express Your Individuality – Even in Privacy